Read the SEP ISSUE #129 of Athleisure Mag and see Athleisure Beauty in mag.
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PHOTO CREDIT | Lore Bathing Club
As you know, earlier this year, we had a great event that was hosted at Lore Bathing Club, which is located in NYC’s NoHo neighborhood! With 6,200 square feet, it’s a membership-based thermal wellness and social space that focuses on contrast therapy and communal bathing. At our Athleisure Mag Summit Series event, we were able to enjoy a 75 minute session which allowed us to navigate between what our bodies needed from cold plunges, saunas, red light therapy saunas, and the ability to take a moment and to be connected to ourselves without cellphones.
The concept of bathing culture, why it’s needed in this time more than ever, the importance of community, and the need for a regular practice is something that Adam Elzer, one of the co-founders of Lore Bathing Club shared with us that we want you to know about when you begin to think about how and why this can be included in your routines.
ATHLEISURE MAG: Why is bathing culture important?
ADAM ELZER: Bathing is one of the oldest wellness practices we have, predating gyms and modern exercise. For thousands of years, people across cultures have gathered around heat and water—from Finnish saunas and Roman baths to Japanese sento & onsen, Turkish hammams, sweat lodges and Russian banyas. While the rituals differ, the core concept remains the same: heat, water, recovery, and time spent together. These practices have endured because they truly make people feel better.
AM: Why does bathing feels particularly relevant now?
AE: In our fast-paced, screen-dominated world, a bathhouse offers the antidote. It forces you to unplug from your phone and just breathe. Beyond the clear physical benefits of sauna and cold exposure, the practice provides immense mental clarity. Heat demands your full attention; when you are in a hot sauna, it is difficult to worry about emails or tomorrow's tasks. The period of rest after the cold plunge allows your body to settle and your mind to simply exist, a reset that feels increasingly valuable today.
AM: Why is community important when we’re talking about bathing culture?
AE: Historically, bathing was a communal activity, not a solitary one. While you can use a home sauna or take a cold shower alone, a bathhouse provides these wellness benefits within a community. Even without direct conversation, a sense of familiarity builds over time as you recognize faces, share an aufguss session, or sit in the cold pool together. It serves as a vital "third place" where people can gather without the pressure of drinking, eating, shopping, working, or staring at screens.
AM: Why does regular practice of bathing culture matter?
AE: I believe bathing should be viewed as a routine practice rather than an occasional spa treatment. There is growing research linking regular sauna use and cold exposure to improved cardiovascular health, circulation, stress relief, and recovery. Beyond the science, a regular ritual forces you to slow down and listen to your body. There is no need for a complicated protocol—simply come regularly, get hot, get cold, rest, and connect with those around you. Over time, the consistency of the ritual becomes the benefit itself.
Whether you have included bathing culture within your routines or realize the benefits that it can add to your life, we hope that sharing these additional aspects along with the amenities and activities available during your sessions will assist you in booking your upcoming class. As mentioned in this article, we also agree that the regularity of enjoying these sessions is something that you will want to do in order to truly see the benefits that this will have for you!
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Taking care of our bodies is an ongoing process and not just one that we do when we realize that we are getting sick. Yunara Life focuses on combining preventative medicine with behavioral science and selfcare! It allows us to make sure that we are positively reinforced to make healthy behaviors as we navigate our days. Their first location opens this Summer in Gramercy.
Founded by Erika Chen, FNP-BC, she trained at Columbia University/New York Presbyterian Hospitals with 15 years experience in the ICU, ER, primary care, and aesthetics!
By believing that healthcare should keep people well, she provides evidence based medicine, behavioral science, technology, and restorative care in a new way by placing it in a health sancutary where people can look forward to coming to it.
Yunara is designed to be a one-stop destination for both healthcare and self-care, so their range of services is intentionally broad. They offer advanced bloodwork beyond what is typically ordered in primary care, longevity protocols, peptide oversight, hormone optimization, DEXA scans, and comprehensive exercise physiology and performance testing, including VO₂ max, lactate threshold, and gait analysis. They are also introducing the only AI-powered treadmill of its kind in the U.S., which scans the body while walking or running to assess movement and form.
On the self-care side, they offer medical aesthetics including Botox, chemical peels, and advanced microneedling with exclusive Korean serums featuring NAD, exosomes, and PDRN, as well as stem cell facials, full-body red light therapy, personalized sunlight therapy, performance recovery, zero-gravity adaptive massage, and massage and bodywork incorporating cupping, gua sha, and other restorative modalities. The Yunara app ties the experience together, helping members understand their health data, follow personalized recommendations, build healthier habits, and earn rewards for engaging with their health.
The 6,000-square-foot Gramercy flagship was intentionally designed as a health sanctuary, not simply another medical or wellness center.
YUNARA LIFE
115 E. 23rd St 10th Fl,
NY, NY 10010
IG @yunara.life
PHOTOS CREDITS | Yunara Life
Read the AUG ISSUE #128 of Athleisure Mag and see ATHLEISURE LIST | Yunara Life in mag.
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When it comes to our self-care and meeting our fitness goals, there are many ways that we can achieve it in the way that makes sene for our lifestyle. We at down with Emma Lovewell, Peloton instructor and best-selling author to talk about how she came to fitness, what she loves about it, how we can tackle going to our next bike ride, and how dental hygiene is a key component to our beauty/health routines.
ATHLEISURE MAG: When did you fall in love with fitness and when did you realize that you wanted to do it as a career?
EMMA LOVEWELL: I’ve always loved movement. Growing up, I was an athlete and a dancer, and that was my first introduction to how powerful it feels to connect with your body. But I didn’t initially think fitness would become my career. It wasn’t until I discovered indoor cycling and began teaching classes that I realized I could combine my passion for movement, music, and helping others into a profession. The ability to positively impact someone’s day through fitness is what ultimately made me pursue it full-time.
AM: Obviously, we know that you are a Peloton instructor, what are 3 additional workouts you like to do that we should consider adding into our fitness sessions?
EL: I love strength training because building muscle is one of the best investments you can make in your long-term health. I also enjoy Pilates, which helps me stay mobile and grounded. And whenever I can, I get outside for hiking or long walks—it’s great for both physical and mental wellness.
AM: For those that may not have taken a cycling class before, how can someone who is going to their first studio class be best prepared when it comes to taking a class?
EL: Remember that everyone was a beginner once. Arrive a little early so you can feel more at ease and it gives you more time to set up your bike properly. Wear comfortable workout clothes, and bring water. Most importantly, focus on having fun rather than keeping up with everyone else.
Your first class is about learning the experience and finding your rhythm.
AM: You partnered with WATERPIK! Why was this brand synergistic with you and tell us about their campaign Gum Gains!
EL: I take my oral hygiene VERY seriously. I’ve flossed religiously for the last 20 years – every single day! And so, just like in the gym, it was time for me to take my oral care routine up a notch and that’s when I started using the WATERPIK PROMAX water flosser. This partnership with WATERPIK on their Gum Gains campaign felt so natural because it’s all about progression and consistency – just like on the bike or lifting weights.
Whether it’s my gums or in the gym, I’m committed to prioritizing my health every single day.
AM: We all know that dental hygiene is essential and that we should be brushing as well as flossing - why is flossing with the WATERPIK PROMAX something that we should incorporate into our dental routines?
EL: The WATERPIK PROMAX water flosser helps restore gum health, not just improve it.* It actually has a brand-new feature called SMARTADVANCE Mode that starts gentle and automatically builds up to an optimal intensity. Taking care of your body is so important and your gums are part of that.
We can’t forget to work out our gums.
AM: As an instructor as well as a busy mom, how do you take time for yourself?
EL: I’ve learned that self-care doesn’t always have to be elaborate. Sometimes it’s a workout, a walk outside, reading a few pages of a book, or simply enjoying a quiet cup of coffee before the rest of the house wakes up. I’ve become much more intentional about finding small moments throughout the day that help me recharge.
IG @waterpik
PHOTOGRAPHY COURTESY | Emma Lovewell
Read the JUL ISSUE #127 of Athleisure Mag and see WELLNESS CHECK-IN | Emma Lovewell in mag.
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We ended the month by partnering with a recently opened bathing club here in NYC’s. Our THE 9LIST X Lore Bathing Club Event kicked off the Summer with an intimate group of our readers/community to enjoy the services/amenities at this wellness destination to enjoy saunas, red light therapy, and cold plunges. In addition to our attendees enjoying a 75 minute session, we also gifted them items that we have been loving and sharing in our issues: an Oleada AnyWear Toiletry Set, as well as an $100 gift card from this handbag brand, and a David Protein bar!
We sat down with Lore Bathing Club to find our more about this bath house, what they offer their guests, and more!
ATHLEISURE MAG: We had the pleasure of coming to Lore Bathing Club initially for an Editor event in March and loved the space and having you host our THE 9LIST Event this month was so great to share with our community ! When did you launch and what is the meaning behind the name, Lore?
LORE BATHING CLUB: Lore officially opened on May 11 2026 and celebrated its grand opening over May 15-17. Lore brought together design, hospitality, wellness, and community, but the core idea stayed consistent: create a place people want to return to regularly.
AM: Who are the founders of LBC and what can you tell us about their backgrounds?
LBC: Founded by James O’Reilly, an entrepreneur known for building transformative social, work, and wellness spaces, including co-founding NeueHouse and leading new concepts at Life Time, and Adam Elzer, a hospitality entrepreneur and concept developer known for creating community-driven restaurants as co-founder and former CEO of Everyday Hospitality, Lore brings a new kind of bathing experience to downtown Manhattan. James’ background building membership-driven social and wellness spaces, including NeueHouse and Life Time Work, and Adam’s experience building hospitality concepts in New York, helped shape Lore as both an experience and an operating model.
AM: You are a neighborhood bathing club. Can you tell us more about what that means and why you wanted to create this space in NoHo.
LBC: Lore is not a broad wellness facility trying to do everything. It is a focused neighborhood bathing club built around contrast therapy, atmosphere, and regular use.
NoHo made sense because it sits at the intersection of downtown work, hospitality, culture, fitness, and residential life. It is a neighborhood where people already move between different parts of their day, and Lore is designed to fit into that rhythm.
From a physical standpoint, the site needed enough space to support the full bathing experience: a large communal sauna, a generous cold plunge, an infrared sauna, and areas for arrival, transition, and recovery. The building also had to allow for a space that feels immersive and sensory, not simply functional. Materials, circulation, sound, temperature, and the transitions between hot and cold all matter.
AM: What’s the correlation between Saunas and Finnish culture? What are the health benefits in doing this?
LBC: Our approach to bathing is heavily influenced by the Finnish and Japanese bathing traditions; unfused, architecturally restrained, intergenerational and social.
The decision to promote frequent use is supported by a 2017 longitudinal study conducted in Finland, which tracked over 2,000 people for 20 years to understand the long-term benefits of consistent sauna practice.
The study found that individuals who used the sauna four times a week were significantly less likely to die from cardiovascular-related and neurodegenerative diseases, resulting in a 40% reduced risk in all-cause mortality. The practice is often viewed as the next best thing for longterm health beyond physical exercise.
AM: What can you tell us about the aesthetic of LBC?
LBC: The interiors are shaped by natural materials, sensory transitions, and an elemental atmosphere that reflects the movement between hot and cold.
Because people return often, the space also has to hold up to repetition. It needs to feel special, but not precious. It needs to support both quiet personal use and social connection.
AM: For those coming for their first time, what do we need to know in terms of what we can wear, staying hydrated, and what we need to keep in mind?
LBC: We encourage people to follow feeling rather than the clock. Maybe today it’s just putting your feet in the cold. Maybe it’s 30 seconds. Removing performance and expectation often surprises people — it takes the pressure off. What surprises them most is the shift afterward: the clarity, the calm, the sense of returning to baseline.
A typical visit runs around 75 minutes. Guests move fluidly between the large dry sauna and the cold pool room, with the infrared sauna available for those seeking something quieter and more intimate.
AM: When guests come for a 75min session, are there a series of activities that have to be done within a time period or can a person enjoy elements at various times?
LBC: We intentionally keep guidance simple and humble. If someone asks, we’ll offer suggestions, but we emphasize that there isn’t one correct way — what works for one person may not work for another.
AM: Tell us about the programming offered at LBC as you have Guided Cold Water Soak, In-Sauna Aroma Therapy, Guided Stretching, Aufguss, and Listening Moments.
LBC: Our goal with Lore was to remove the excesses of larger facilities (steam rooms, massages, IV drips) away from prescriptive guidance of more heavily programmed alternatives. By doing this we could focus on the essential elements of bathing, and do those parts better than anyone else. We are also trying to offer a bathing experience on a more frequent basis, which to us means 2-4 times per week. With that, we move from thinking of a bathhouse as an occasional indulgence (once a month or a quarter) towards being a vital part of your weekly routine.
AM: What is the Cold Pool Room?
LBC: 46-degree cold plunge.
It opens people up. After the cold, the defenses come down. Guests are more likely to chat with a stranger, compare notes on the plunge, share something small and real. Cold water exposure has a way of leveling people — for a moment, everyone in that room has just done the same hard thing together.
AM: Tell us more about the Dry & Infrared Saunas.
LBC: Lore includes a 700-square-foot dry sauna and an infrared sauna.
The larger, dry sauna is sized deliberately — spacious enough that guests have room to breathe and be with their thoughts, but intimate enough that that conversation happens naturally. Ambient music plays, giving people acoustic cover; someone can be sitting nearby without your exchange pulling them in.
The infrared sauna is available for those seeking something quieter and more intimate.
AM: What amenities are available that we can enjoy in our sessions?
LBC: Beautiful waffle weave towels, Dyson hair dryers, more personal space in the changing facility. Margin global provides all of the core amenities in the showers, and we have MONKS spray deodorant and wide variety of Herbivore Botanicals for post-shower.
AM: What is the Reception Cafe and what takes place here?
LBC: Entrance area - a space to regroup or gather thoughts before or after a session. Offering La Cabra coffee, Masha tea, some tasty bone broth or even a fresh pressed juice. We’ll have a rotating selection of grand go snack and beverages.
AM: Tell us about the memberships that are available.
LBC: Lore offers a monthly membership. Each visit is a 75-minute session (towels provided; swimwear required). Weekly or monthly memberships include one booking per day.
3 session packs and single sessions are available.
AM: Can non-members also come to LBC and if so, how much is that?
LBC: 3 session packs are available at $149 and single sessions are available at $55/$25 (Peak/Off-Peak).
AM: Are there any special events coming up that we should know about?
LBC: The brand will continue to grow through collaborations with like-minded partners, original content, and future offsite moments that extend Lore’s point of view into the broader culture of the city. Together, these efforts reflect a larger ambition: to build Lore not only as a destination, but as a lasting part of how people gather, recover, and spend time in New York.
AM: Are there any partnerships that you can share that you want us to know about?
LBC: Lore plans to foster community through partnerships with yoga studios, run clubs, and breathwork coaches to offer contextualized events like stretch sessions or guided cold water immersion. We recently came together with Lusso to stock their footwear for sale in our retail section, you’ll also see all of our sauna masters wearing them. We’re working on dialing in a hydration partner as well, more to come on this.
AM: Can we expect to see additional LBC’s in the city or is there an interest to expand to other areas?
LBC: We’ll look to open further uptown and Brooklyn next. We’re excited to expand access to bathing as a regular practice for more people.
PHOTOGRAPHY CREDIT | PG 128 + 134 Raphael Gaultier | 131, 132 + 137 Sean Davidson |
Read the MAY ISSUE #125 of Athleisure Mag and see THE 9LIST X Lore Bathing Club in mag.
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We’re a few months away from the start of the upcoming NFL season, but while we wait, we caught up with Super Bowl LVII Champ JuJu Smith-Schuster, Wide Receiver for the Kansas City Chiefs to talk about the upcoming season, his nuptials, and partnership with Just For Men® Gray Reverse.
ATHLEISURE MAG: We’re all looking forward to the upcoming NFL season! What are you excited about as you get ready to hit the field?
JUJU SMITH-SCHUSTER: I’m most excited to be back around my teammates and players. Going into my 10th year, I look back and appreciate that I’ve been very fortunate to play for great teams, and now I’m just excited to give it another go this year.
AM: What is gameday like for you in terms of pre-game rituals?
JSS: There’s two songs that I always listen to before each game. I also love eating Mambas, and going through my normal routines like praying before each game. I always pray for my team, myself and our health.
AM: How do you approach your tunnel style?
JSS: It’s very important to me. When you look good, you feel good and you play well. It starts first with your hair. I get a haircut every week, and being able to partner with Just For Men is important because with Gray Reverse it’s important to me to make sure I look good and play well. I’m huge into fashion - I even have my own clothing brand. It’s a way for me to express my thoughts, feelings and emotions.
AM: Why did you want to partner with Just for Men?
JSS: For me, partnering with a brand like Just For Men fits into my lifestyle. I see myself as a guy who puts in work, and Just For Men is a leading name for hair and grooming, and for me, that’s what I’m all about.
AM: Why is it important to have a proactive anti-aging grooming routine?
JSS: I’m getting to that age where everyone’s calling me “unc.” Just For Men Gray Reverse is the ultimate anti-aging hack and it is super easy to apply. You can apply the serum to wet hair, dry hair and it really goes a long way in your grooming routine.
AM: You’re about to get married, how do you balance between the festivities around your wedding and training during the off season?
JSS: I’m getting married this year and it’s going to be so fun. My soon to be wife is the planner, I’m more like “Hey, I’ll just show up.” She’s been so great about putting this all together and planning. I’ll be on camera a lot, so it’s important for me to begin using Gray Reverse now. She is big into beauty, so she inspired me to have a good grooming routine.
AM: What can you tell us about how you will groom and style yourself for the wedding?
JSS: The morning of my wedding I’m planning to golf, and I’ll need to get ready, take a shower, brush my teeth, fix my hair and apply Gray Reverse to help me feel young and feel super confident. I told my fiance that if I hit a hole in one that morning, I will come straight to the wedding early. That would be awesome.
AM: Tell us about Afi Fire and what we can expect from that?
JSS: My clothing brand is called Afi Fire, and in Samoian it means “A fire inside.” It relates to having that fire in you about what you’re passionate about. I just dropped collection three, of Afi Frost, in collaboration with a tattoo artist in Polynesia named Fred Frost. The brand is really about expressing my passion through clothes.
AM: Tell me about The JuJu Foundation!
JSS: The JuJu Foundation is a non-profit foundation where we lift young kids and elders in spirit and give back in so many ways whether that’s football camps, donations and more.
IG @juju
PHOTOGRAPHY CREDITS | PG 80 Just For Men | PG 82 - 85 Evan Sanders/Kansas City Chiefs | PG 86 Bri Ali/Kansas City Chiefs
Read the APR ISSUE #124 of Athleisure Mag and see PRE-SEASON | JuJu Smith-Schuster in mag.
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