WATER BEAUTY

Read the OCT ISSUE #82 of Athleisure Mag and see Water Beauty in mag.

DEMYSTIFYING BEAUTY | TRINNY WOODALL

For the past few months we have shared a cosmetic and skincare brand, Trinny London that looks great on our vanity but also focuses on keeping our skin looking radiant no matter our skin type. We wanted to find out more about the brand and how its founder, Trinny Woodall created the brand and what we have to look forward to from this beauty line.

ATHLEISURE MAG: Before you created your beauty brand, can you tell us a bit about your background as we know you started as a fashion and makeover expert! As a fashion stylist, I have actually seen you on What Not to Wear on BBC.

TRINNY WOODALL: I started my career in media for twenty-years and first established myself as a fashion advisor, initially as a columnist for The Daily Telegraph, and later as a co-host for What Not to Wear and The Trinny and Susannah makeover shows, filmed across 20 countries and viewed by over 30 million women. In 2007, I founded Trinny London on a mission to give everyone the tools they need to feel their best.

AM: What is your approach to style when it comes to dressing others and yourself?

TW: On Sundays, I like to put together outfits for the week ahead, I don’t like to worry about what I’m going to wear. I like to mix patterns and prints and be creative with my looks. Sometimes, I also love matchy matchy! For decades I was led by style rules, but I now follow one mantra for clothes: ‘Does it make me happy?’ If you feel happy in what you’re wearing, you will radiate happiness to those around you and that’s what dressing should be about.

AM: With your success in TV and in fashion, what led you to launching Trinny London?

TW: I was inspired to launch Trinny London after struggling to find a suitable makeup brand or counter in a department store. I saw a gap in the market for stackable, portable and premium makeup and spent four years perfecting the products, while developing the brand’s signature Match2Me algorithm, an online tool that helps our customers find the right shades for their complexion.

AM: I remember trying out the makeup first and love the concept of how they stack together – who is the Trinny London customer?

TW: Before I launched Trinny London, I felt there were a lot of age 35+ women who were being ignored by the main market. We never use professional models for our marketing campaigns, we like to prioritize realism over aspiration, which is why our brand appeals to older women who feel under-represented in the beauty industry. Our products are suitable for all ages and skin types, but we wanted to ensure the brand was catering towards the 35+ demographic, creating a unique point of difference from other premium brands in the space.

AM: Why did you want to include skincare within this line?

TW: I’ve always been passionate about skincare and spent years suffering from acne. Through my work with thousands of women around the world for over twenty years, I’ve interviewed hundreds of skincare experts, tried thousands of skincare products and spoken to millions of women every week about their skincare dilemmas and aspirations. With skincare, I wanted to provide customers with a clear way of understanding it, so that you can actually diagnose what you should do. My goal is to demystify the world of skincare by dividing it into easy-to-understand chapters so that our consumers fully understand what their skin needs are, which is why we’ve launched one skincare category at a time.

AM: The packing and fun colors that are found in the skincare are really the ultimate in the perfect shelfie or sitting on your vanity - how do you decide what colors should be with what product?

TW: We want to make a skincare routine a fun and enjoyable experience for everyone, which is why we created joyful and colorful packaging that is also sophisticated, so you’ll want to keep it out on your vanity and pick it up every morning and night.

AM: I remember attending a few of your virtual launches and I would always messaging your PR team about new products that I thought would be natural progressions and so far, you have been checking off my list – can you tell us about additional products that will be coming to the line?

TW: As this goes to press, we are launching our most innovative serum called Plump Up and we have done alot of clinical trials on this peptide serum which increases skins firmness and elasticity by 64% and it’s a game-changer in anyones routine and you can layer it by alot of different products! I’m so excited by it! I think I’m most excited by this than anything we’ve ever launched.

AM: What are your 3 favorite go-to products for Trinny London?

TW: I obviously love all of our products, but our BFF Rebalance is really special to me. When I suffered from badly congested skin, it was so difficult to find a product that gave me enough coverage, wasn’t too shiny, and would actually not make my skin worse by wearing it. This product delivers just the right amount of coverage while helping to tackle congested skin. Our Miracle Blur is a continuous bestseller and what we call our little pot of wonder. Not just a miracle by name, the creamy, colorless formula blends effortlessly into the skin for a seamless base to smooth fine lines, pores and acne scars. Another go-to product is our Lip2Cheek. It’s matte and perfect for giving your lips a little stain that will leave you looking gorgeous.

AM: When you're not working on Trinny London, how do you take time for yourself to recharge your batteries?

TW: I either have downtime with my daughter, Lyla and we just go shopping or go we in the car and we play loud music. Sometimes, when I’ve got something on that I’m worried or stressed about I will tidy my cupboards and I find it very therapeutic. When I’m really relaxed and my brain has space, I do the New York Times crossword because it gets challenging each day of the week and I feel that need to challenge my brain so I get stimulated by that and when I’m doing the crossword I know its a point where I’m really relaxed, I’m on holiday or I’m having a day off where I totally tuned out from work.

IG @trinnylondon

@trinnywoodall

PHOTO COURTESY | Trinny Woodall

Read the SEP ISSUE #81 of Athleisure Mag and see DEMYSTIFYING BEAUTY | Trinny Woodall in mag.

MANGO BEAUTY

Read the SEP ISSUE #81 of Athleisure Mag and see MANGO BEAUTY in mag.

BASIL BEAUTY

Read the MAY ISSUE #77 of Athleisure Mag and see Basil Beauty in mag.

LEMON BEAUTY

Read the APR ISSUE #76 of Athleisure Mag and see Lemon Beauty in mag.

ATHLEISURE BEAUTY

Read the MAR ISSUE #75 of Athleisure Mag and see Athleisure Beauty in mag.

VITAMIN C BEAUTY

Read the MAR ISSUE #75 of Athleisure Mag and see VITAMIN C BEAUTY in mag.

CALENDULA BEAUTY

Read the FEB ISSUE #74 of Athleisure Mag and see Calendula Beauty in mag.

ATHLEISURE BEAUTY

Read the JAN ISSUE #73 of Athleisure Mag and see Athleisure Beauty in mag.

RICE BEAUTY

Read the JAN ISSUE #73 of Athleisure Mag and see Rice Beauty in mag.

BEESWAX BEAUTY

Read the DEC ISSUE #72 of Athleisure Mag and see Beeswax Beauty in mag.

9LIST ROUTIN3S | LEXI THOMPSON

Read the NOV ISSUE #71 of Athleisure Mag and see 9LIST ROUTIN3S | Lexi Thompson in mag.

LINK TO BETTER BEAUTY WITH LEXI THOMPSON

This month we catch up with 12th ranked LPGA's Lexi Thompson. We talk with her about how she came to golf, her passion for the sport representing Team USA at the Olympics and her career. We also talk with her about her skincare line, Lexi Skin and why she has included this within her portfolio.

ATHLEISURE MAG: When did you fall in love with golf as we know that both of your brothers are professional golfers as well?

LEXI THOMPSON: I first fell in love with the game when I was 5 years old watching my brothers begin to compete in local junior golf tournaments.

AM: When did you realize that you wanted to go professional?

LT: By the time I was 9 years old, I was consistently winning junior golf tournaments and was encouraged by my family to continue the process of improving my game with the hopes of one day playing professionally.

AM: I know that your schedule in the LPGA is busy, what is a typical week like when you’re on the course and in the gym when you’re preparing for your next tournament?

LT: Weeks out on the LPGA Tour can sometimes be long and strenuous. I often arrive to a golf tournament on Monday of tournament week with two practice rounds prior to the first round of competition. When I’m at home, I work out twice in the gym daily. I always like to work out in the morning as I am an early riser and typically will do cardio later in the day.

AM: With a number of tournaments throughout the year, when does the golf season start and end?

LT: The LPGA tour schedule is very busy between the months of March and October. I used to travel globally for many years. As I'm now entering my 12th year on the LPGA Tour I don’t play as many events as I once did, and I try to stay in the United States as much as possible to focus on my other interests outside of golf like my skin care line.

AM: What is your next tournament that we should keep an eye out for? When will this be published?

LT: November 11-14th, it’s the Pelican Women’s Championship.

AM: When it’s tournament time, do you have a series of routines that you do to get into a mindset that optimizes your play?

LT: My routine is extremely important to my success on the golf course. Prior to leaving for a tournament, I typically play multiple rounds of golf at my home course before leaving. I try to put the least amount of stress on my body during a tournament week, so I am prepared to go for round one and maintain my energy through the final round. By keeping a consistent routine, I am able to perform at the highest level consistently.

AM: What’s your favorite tournament to play?

LT: The ANA Inspiration is my favorite tournament – my win there in 2014 was special!

AM: In doing research for our interview with you, I saw that you are considering to play on the PGA Tour! Only 7 women have done this previously. Are you still thinking of doing this and do you have a course in mind?

LT: I’ve always wanted to play a PGA TOUR event to see how my game stacks up against the men. I've always thought I would have a chance to make the cut on a golf course that is close to 7000 yards.

AM: You have great partners/sponsors including Red Bull, Puma Golf, Rolex and Bentley to name a few, how important is it for you to have these relationships and their support?

LT: Partnerships are an extremely important part of my success as a professional golfer. Over my eleven-year career, I have had the opportunity to work with some of the biggest brands in the world. They have helped me grow as a person and develop great relationships.

AM: You are a 2X Olympian, what’s it like representing the US on a global stage?

LT: There is nothing like representing your country on a global stage like The Olympics. Being a two-time Olympian is one of the greatest honors I’ve had in my career.

AM: During the off season, what can we find you doing?

LT: During my off-season you’ll most likely find me in the gym. Fitness is an extremely important part of my routine and has become an extremely important part of my overall life.

AM: Last year, your website Lexi Thompson got a rebrand with Lexi Golf, Lexi Fitness and Lexi Skin. Before we delve into Lexi Skin, what can your fans expect when they come to your site?

LT: For the first time in my career, I decided to develop my own brand. The Lexi brand is coming to life and I’m excited to have three different components to the brand. Lexi Golf, Lexi Skin and Lexi Fitness will all be different avenues that I will focus on as I enter the next stage of my professional life.

AM: Last month was National Women’s Small Business Month and the third week of the same month is National Business Women's Week, what led you to launching Lexi Skin and partnering with Dr. Swift?

LT: Skincare has always been a passion of mine. Playing golf and outdoor sports my whole life, I have had a ton of sun exposure. I have really had to learn how to protect my skin and as I have become a little older, prevent it from premature aging. I was introduced to Dr. Arthur Swift and Dr. Stewart Davis, and together we have developed unique anti-aging skin care products that are highly effective and priced appropriately for active women like me.

AM: Copper is known for its antimicrobial properties, but copper peptides for potential age-defying benefits may not be as known. Do all of the products have copper peptides which penetrate and stimulate collagen in the skin? Tell me a bit about the assortment that is currently available in Lexi Skin and what are your 3 go to products that you enjoy using?

LT: All of our products have copper peptides and our proprietary delivery system for these copper peptides. That is what is so unique. We can get our copper peptides into the skin to work their magic. Copper is naturally antimicrobial for sure, but it also naturally stimulates collagen and is anti-inflammatory. That is what makes it so special for skin care. I really can’t pick just three. I love them all and use them all. We have our 5 targeted products. Eye cream, face cream, neck cream, hand cream and foot cream. Then we have our silky-smooth facial cleanser. And finally, our amazing scar gel that works great for all new cuts and burns.

AM: It’s worth noting that the brand is Leaping Bunny certified and makes annual donations to the Susan G. Komen Foundation. How important was it to you to create this kind of impact by the brand?

LT: The Susan G Komen Foundation has an important tie to my own life. My mother was diagnosed with breast cancer five years ago. I’ve always felt it’s extremely important to give back to a foundation such as Susan G. Komen as they work to find a cure, as well as comfort and support those living with breast cancer, and advocate for access to care for all.

AM: When you’re not playing or working on your skincare line, how do you take time for yourself?

LT: Spending time with family and friends, and my dog, Leo. I also love laying by the pool or the beach.

AM: You were the youngest golfer to ever qualify to play in the U.S. Women’s Open and have received 11 career victories, what legacy do you want to leave on the sport?

LT: I want to leave the sport in a better place than it was when I first started by growing the game and being a role model for young girls who have the same aspirations that I did when I was their age.

IG @Lexi

PHOTOGRAPHY COURTESY | PG 80 + 90 Lexi Thompson | PG 82 - 89 Red Bull |

Read the NOV ISSUE #71 of Athleisure Mag and see Link to Better Beauty with Lexi Thompson in mag.

THE PICK ME UP

Read the NOV ISSUE #71 of Athleisure Mag and see The Pick Me Up in mag.

9LIST

Read the OCT ISSUE #70 of Athleisure Mag and see 9LIST in mag.

LAVENDER BEAUTY

Read the OCT ISSUE #70 of Athleisure Mag and see Lavender Beauty in mag.

9LIST STORI3S | ANDREW FITZSIMONS

Read the SEP ISSUE #69 of Athleisure Mag and see 9LIST STORI3S | Andrew Fitzsimons in mag.

PUMPKIN SPICE BEAUTY

Read the SEP ISSUE #69 of Athleisure Mag and see Pumpkin Spice Beauty in mag.

9LIST STORI3S | JAMIE GRAY HYDER

Read the AUG ISSUE #68 of Athleisure Mag and see 9LIST STORI3S | Jamie Gray Hyder in mag.

9LIST

Read the JUL ISSUE #67 of Athleisure Mag and see 9LIST in mag.