Read the Dec Issue #60 of Athleisure Mag and see Willow Bark Beauty in mag.
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Read the Dec Issue #60 of Athleisure Mag and see Willow Bark Beauty in mag.
We enjoyed talking to Miss USA 2019 Cheslie Kryst who recently crowned Miss USA 2020 Asya Branch. During her reign, she competed at the Miss Universe 2019 competition and finished in the top 10 repre- senting the United States. She was also a part of a historic period where for the first time, all 4 major US based pagent holders were black women including Miss Universe 2019's Zozibini Tuni of South Africa, Miss America 2019 Nia Franklin and Miss Teen USA 2019 Kaliegh Garris.
We talked to the longest reigning Miss USA on how she got into the pageant world, her platform, being an attorney and her work as a correspondent on EXTRA.
ATHLEISURE MAG: So what drew you to wanting to be in the pageants?
CHESLIE KRYST: My mom actually was Mrs North Carolina US 2002. She won this pageant for married women and I was 10 or 11 years old. I just remember feeling like my mom was famous. There were kids in my middle school who would ask me for my autograph. People who didn’t know my name before or who I was – I just remember saying that there was something cool about this. I knew at some point that I would compete.
AM: What drew you into wanting to stay in the pageant system in terms of initially competing and whether you plan on still being involved in activities that took place during your reign after the crown?
CK: Yeah! I think what kept me involved was seeing that pageantry could be a springboard into other places and that it could be a platform that you wouldn’t have otherwise had access to. I remember seeing photos of Halle Berry for years competing and she was the first runners up and then she was Miss USA and I was like, “oh my God. She’s an Academy Award-winning actress, I want to be that one day. How cool would that be?" Or seeing careers that people like Kenya Moore has had and to see how people who have been in this system, competed and how they have gone on to be these incredible public figures and I wanted that. I continue to compete not only because I wanted to reap the benefits, but because I was reaping the benefits. You prepare for interviews so your skills in that area are sharpened. You're thinking about what to wear on stage so you’re constantly thinking about styling so you have that more than someone else who may not be focused on what they’re wearing like that. It’s a big high-level goal that even if you don’t win you don’t lose either.
AM: You were recently the co-host of the Miss USA Competition as well as being able to crown the winner, what was that like especially as we’re navigating things in this time of COVID-19 that you were still able to put on a great show that people enjoy watching – especially with it being Graceland in Nashville as well as knowing your reign was over as you passed the baton?
CK: It was so much fun and it was a great transition out of my role into what my new life would be. For the final Miss USA Competition, I was an analyst and it was really cool to be able to go back and forth between the co-host interviewing me on stage and then back of house to talk about what we just saw on stage as well as to hear who I thought would continue to advance. It was so much fun and it was a literal translation of what my transition would be from being on stage and being a titleholder to being the person who assesses what is happening on stage guiding the viewers through what is happening. That was incredible for me and it took away those feelings of what would be sadness for the end of my reign.
AM: You have had the longest reign. What was the platform that you focused on during your time that you wanted people to be aware of?
CK: I focused on Social Justice and also became the Global Impact Ambassador for Dress for Success. I talked about on one hand as Dress for Success as an organization and on the other hand, criminal justice reform as a topic and continuing to advance on this issue obviously on the criminal federal level as well as the state level. Both of these topics were important to me. For Dress for Success, I got to go on a nationwide tour where I would meet with local affiliates and their clients, talk to professional women and to attendees about how important this organization is and how they could continue to support it. I got to see first hand the people that were being benefited by it and that was really important to me.
AM: Clearly you had a lot on your plate. How were you able to do the duties of Miss USA, you’re an attorney as well and also being a correspondent on Extra! How were you able to do all of that at the same time? Doing the prep for this interview, busy for you was an understatement!
CK: I was busy and it was quite a year and a half. Lucky for me, Miss USA is a full time job. So as soon as I won, I took a leave of absence from my law firm so I wasn’t actively practicing law while I was fulfilling my duties as Miss USA. I think that if I had been doing both, it would have been impossible for me to do both well. I did take the time away and now that I have ended my reign, I have decided to refocus on my career as a correspondent in working with EXTRA full time and have been placed on inactive status in North and South Carolina where my licenses were previously active so I’m not practicing law right now.
I mean, it was craziness when I was trying to go from appearances for Miss USA and then sprinting to red carpets to cover for celebrities for EXTRA like Gayle King.
AM: How did EXTRA come about as that’s such a fun show and you’ve been there for over a year!
CS: One of the producers for the show saw me win and she saw some of my interviews and had formed a close relationship with the President of the Miss Universe Organization, Paula Shugart as well as knowing others in the organization and she had served as a judge for us as well. She talked to them about being able to meet me and we talked about being able to do special correspondence. My first 3 interviews were Zendaya, Lizzo and Millie Bobby Brown. I just remember thinking, “wow you guys couldn’t start me off with someone that was less famous?” But Iike that they had confidence and me and in those interviews, they went well and kept bringing me on for assignments and eventually brought me on as a regular correspondent.
AM: What have been some of the most engaging things that you have done in your time as an EXTRA correspondent?
CK: There’s so many! Some of the red carpets have been really cool with actors and celebrities. I think it can be overwhelming sometimes when it’s your first one. I remember my first red carpet it was for a television show that had been turned into a movie. I just remember that there were so many celebrities and I remember Martha Stewart being on the carpet and she was randomly taking a picture on her phone in my direction while I was interviewing someone and I thought, “Martha Stewart is aware of my existence possibly.” That was a cool moment. I have been able to interview some great people like Oprah Winfrey, Tom Hanks, Henry Golding a couple of times and he was so sweet. I remember asking him who he was wearing and he said, “my wife dressed me.” She was literally standing behind me and I said, “thank you, you did a great job.” I’ve learned that the celebrities that I meet, they’re just real people and a lot of them are so kind and giving of their time and cool to talk to.
AM: How is it for you to prepare when it’s a one on one interview where you have a set period of time with someone versus something like a red carpet scenario where it’s one right after the other?
CK: For sure. You still try to research on the red carpet and to be aware of celebrities who could possibly be on the red carpet from background information, the movie that they are involved in etc. If it’s an event or a release, you want to know that as well so that you have that general knowledge. For smaller one on one interviews, I have more time to just focus on that person which I like. You don’t have to worry about having that publicist who grabs their client to get them into the next interview or that they’re really really tired after doing 7 interviews on a red carpet. It’s always great when you get a relaxed environment and people feel that they can take their guard down to talk to you. There’s also junkets where they are more like to red carpet and you have that back to back. So you just always have to do that prep.
AM: Tell us about White Collar Glam. It’s such an interesting concept and our readers would love to know more.
CK: It’s a blog that I started years ago as workwear fashion for women. I started it because I remember being in law school and there was a competition that I was preparing for trial bar. We made it through our regional competition and made it to nationals. I made it to nationals for this multiday competition and I brought 3 suits with me and one by one they were ruined while I was there. There was no air conditioning in one court room so I sweated through my suit and you could see the sweat marks from the outside.
The next day, I wore a different suit and it ripped while I walked to the court! So I was left with my last suit which was a little too big for me and it was drowning me. I remember just being frustrated and I was like, “I have this important competition and I need to focus on that, but I’m thinking about this suit and I don’t even know where to get another one.” My trial coach offered to take me to Brooks Brothers to get another one. I didn’t know a lot about it at the time except that it was expensive. My coach offered to buy it for me and I was like, “you can’t buy me a $600 suit.”
Luckily, my fellow competitors who were on my team from my school had banded together and fixed my first suit and we ended up winning the competition. After law school, I wanted to think of a way to create a resource to other women who may have been in my situation. You ruined a suit and didn’t know where to shop, you didn’t know where to get a suit that was affordable, accessories questions etc – I researched this and started to put together my blog. I wrote articles to answer questions that I think every woman has had at some time.
AM: It’s very cool – unfortunate that you ruined your 3 suits!
CK: Right? But it had a happy ending!
AM: Right and it’s something that people definitely could use!
What do you look at in terms of the legacy that you want to leave behind not just with your involvement in the Miss Universe Organization but also just what you’re doing with people?
CK: I hope that people remember that women are multidimensional. This can’t be hammered into society enough! We constantly have to be reminded that just because a woman is beautiful doesn’t mean that they can’t be smart and have an interest to do business ventures. For some people they look at Kim Kardashian who is a beautiful woman and a reality TV star and she built from that but she is incredibly business savvy. She has built this empire because she is driven, works hard and wants to provide for her family. Women are these beautiful creatures who have varied interests and it shouldn’t be limited because society can’t broaden their own perspective! That’s what I hope people will remember about me. I am an attorney but I also like walking around in swimsuits and competing in pageants. It’s one of my favorite areas of competition but in my free time, I will advocate for Dress for Success and love spending time with my family. Women are multidimensional and shouldn’t be limited.
AM: Are there other projects that you have going on that you are able to share?
CK: For sure! Besides working with EXTRA, I have also signed with a few Speaker’s Bureaus that I really love doing. With Miss USA, I loved speaking on women’s empowerment and social justice issues which continue to be important to me. I will continue to do this traveling – well not traveling so much now, but talking largely virtually now about this. Beyond that, I’m also a Diversity Advisor for the law firm that I previously worked for as an attorney. I knew that in the immediate future, I didn’t want to practice law but I connected to my firm in this new capacity so that I could work on inclusion and diversity plans with the firm and helping them to make sure that they are achieving that especially in an industry that lacks diversity and needs help. I’m talking about the entire legal industry as a whole in terms of inclusion, diversity and equity.
PHOTO CREDITS | PG 55 Sage Media Group Photography | PG 56 Miss Universe Organization | PG 60 Blue Method Films | Editors Note: Photos in She Empowers with Cheslie Kryst were taken prior to COVID-19
Hear Miss USA 2019 Cheslie Kryst on our show, Bungalow SK - which is a part of Athleisure Studio, our multimedia companion podcast network! Subscribe to be notified when the episode drops. Listen on iHeart Radio, Spotify, Apple Podcasts, Amazon Music, Google Podcasts or wherever you enjoy your podcasts.
Read the Nov Issue #59 of Athleisure Mag and see She Empowers with Cheslie Kryst in mag.
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ATHLEISURE MAG | NOV ISSUE #59
In this month’s issue as we continue into the fall, our Nov Issue #59 is covered by one of Athleisure Mag’s favorite EDM artists, SOFI TUKKER. Our virtual cover shoot showcases fun vibrant fashion worn by the duo ranging from varying forms of lounge and WFH looks. We talk to them about their musical background, how they came to working with one another, a number of their achievements and how they have navigated these past few months by continuing to stay connected with their fans and their upcoming econcert that takes place on Dec 4th! This month we interviewed Miss USA 2019 Cheslie Kryst who is also a full time correspondent for EXTRA. We talked about her competing in the pageant system, recently crowning Miss USA 2020 at Graceland earlier this month. In addition we talk about her work in law, her focus on social justice and the importance for empowering women. We’re fans of BRAVO’s Million Dollar Listing franchise and this month, we interviewed Million Dollar Listing LA’s Tracy Tutor to talk about her work in the residential luxury market, being a broker in a competitive industry, how she balances her life as a mom, her focus on fitness and how she empowers women. Just in time for Thanksgiving and the upcoming holidays, we talked with Chef David Rose, Food Network Personality and Executive Chef of Omaha Steaks. He talks about how we can still celebrate even thought our holidays will look a little different. He provides tips and his go to meals that he enjoys smoking and grilling. We also talk with Chef Ruben Rodriguez in this month’s The Art of the Snack about his latest restaurant, Amigo Nia. He shares his culinary influence, what you can expect when enjoying pickup and delivery as well as his plans as he heads into 2021.
This month, our cover SOFI TUKKER shares their 9PLAYLIST as well as providing a fun video of their 9MIX. Normani shares her favorites and why in our 9LIST STORI3S.
Read the Nov Issue #59 of Athleisure Mag here.
Read the Oct Issue #58 of Athleisure Mag and see Athleisure Beauty in mag.
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Read Athleisure Mag September Issue #57 and see Beet Beauty in mag.
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Read the Aug Issue of Athleisure Mag #56 and see 9LIST STORI3S | KIM KIMBLE in mag.
When it comes to creating dynamic hair in film, TV, photoshoots, videos, red carpets (Met Gala, Oscars, etc.), Coachella and cover editorials (Vogue, Vanity Fair, etc.), Kim Kimble is a known name in the industry. Her level of creativity and transforming her clients to another level has been seen on Beyoncé, Shakira, Mary J. Blige, Zendaya and Kelly Rowland to name a few. This 3rd generation hair stylist has grown her brand to include a full line of products from wigs, extensions and hair care. For 5 seasons, she shared the business of hair from her salon, team and her celeb clients on WE TV's L.A. Hair. In addition, she continues to challenge herself as she takes on projects that showcase that her there are no bounds to her vision of dominating the industry that she loves so much.
ATHLEISURE MAG: What was the moment that you realized that you wanted to be a hairstylist?
KIM KIMBLE: Well in all honesty, I’m a 3rd generation hairstylist so my mother and my grandmother also did hair. I was around it all my life; however, I wasn’t convinced that I would do it forever. I would do hair, work my way – after I got my license, I worked on hair as I made my way through fashion school as I wanted to be a fashion designer. That was my dream at the time. In all honesty, once I started doing hair, one day I realized that I love the challenge of it. I saw you could do more than just stand behind a chair. Early on – they called it Platform Artists Hair Stylists, there were hair shows and I could see that there was more then just doing this. Once I saw the transformation of my clients in my chair, when they would get out of my chair – that’s where my slogan, ‘Great Hair Equals Confidence,” came from as I saw the change in my clients when they would get out of the chair and how they would transform. I would see it later when I would work my celebrity clients and they would get on stage and how they would become a whole other person.
That gave me a lot of purpose and even with creating products and things like that, seeing the change and how it could make a difference in a person’s life – there is something about that that fulfills me. So I was like, I’m sticking with hair and gave up fashion.
AM: What was the project that made you realize that you had made it?
KK: Oh wow. I mean when I did BAPS, that was my first movie and that was pretty great for me. I had so many milestones in my career. But I think that once I started working with Beyoncé and I saw respect. I started getting so many different people reaching out to work with me. I started seeing the change of being accepted for different magazines and being able to do different covers. Then I knew that the career was really taking off and was onto something special. You know, I was able to transform my career and I saw a change. One day, you’re doing your thing and then the next day you’re like the most sought after hairstylist in the world because of one client. I got to experience that. I was doing celebrities before I met her and I was doing film before I met her. How I met her was through film, but in all honesty, I really took off and everything changed. When her career started taking off as a solo artist as her career was huge with Destiny’s Child, it was her solo career when I started working with her and everything changed.
AM: What does it mean to be Kimbleized?
KK: Well Kimbleized, the phrase came from one day when I was on WE TV’s L.A. Hair, my reality show. I mentioned it in a confessional that she has now been Kimbleized. It means that she has been touched by the Kimble, her hair has been certified by Kim Kimble and transformed by Kim Kimble in the Kim Kimble style and in the Kim Kimble way. I said it one day in an interview and then they put these chimes behind it and I was like, “yes” and I had an epiphany and I said, “everyone is going to be Kimbleized.” When I have finished someone’s hair I will tell them, “you have just been Kimbleized.” It’s also because when I’m with my clients, I spoil them so well when they get their hair done that they don’t want to go to anybody else. Your life has been changed and you want Kim Kimble to do your hair. It’s a whole thing.
AM: In talking about your show, it was one of the first ones that I knew of that incorporated your whole team, having the nail artists that was there and showing the culture of getting your look put together. What was the confluence that happened that made you think that you wanted to do a show?
KK: In all honesty, I’m a creative person. I used to produce hair shows and events like that. So I had the producer/creative bug in me. I had been trying to create these shows for a minute but I hadn’t been successful. I wasn’t really trying to do one surrounding me and my squad. That’s not what I was pitching. Then I gave up because I hadn’t had any luck doing that and I didn’t get picked up. It happens a lot. You go out there, you pitch, sometimes you’re hot and sometimes you’re not. I stopped pitching, gave up, said forget it and then a producer reached out to me and asked if I would be interested in coming in and having a show that was about me and my team. They knew there was someone who was looking for something like that. I said, “yeah ok, whatever.” I didn’t think that it would happen. At first I was a little nervous about doing something like that because I know how dramatic the salon, stylists and artists are. But you know that that’s what the shows look for, but I didn’t know if I wanted to put my business or brand in a situation that would affect me. I know that I had seen some of the shows and there was a little negativity there and I’m a control freak. I wanted to be in control of my brand and what I did. I didn’t want to put my brand in the hands of just anybody.
With the shows, those contracts are real serious. I didn’t even get to go on the pitches, I didn’t know who they pitched or what they did. All I know is that I was on a show called Let’s Stay Together on BET in Atlanta and I get a call and they say, “guess what? Your show has been picked up by WE TV.” I was like, “what?” It happened so fast that I didn’t even get a chance to think about it. I’m like that, I will just jump in feet first and just see what happens. I jumped into it. Was I nervous? Yes. I worked on TV and films, but I hadn’t worked on any reality shows. I didn’t know what that was like. I did a lot of television in terms of makeovers and interviews so I had done some things – it helped break me in, but it was a completely different thing.
The day the cameras came into the salon, I was like, “oh my God, what have I just done?” I didn’t know anything about this and it ended up working out just fine. I would do it again. It was dramatic, 5 seasons, but I was very proud of what we did. It was dramatic in front of and behind the camera, but I would do it again in a heartbeat. A lot of people really admired and loved the show. Every time I’m on my social media, I’m asked if L.A. Hair is coming back, what am I doing, will there be another show etc. They don’t realize that I’m a hair stylist first and not a television personality first. My day job is always working with clients. So when you saw that on the show, a lot of that stuff was real jobs that I had done and they allowed us to bring a camera. Sometimes it would be stuff that we would create for opportunities, but a lot of them were people that I had worked with. Some of them were people that I had not worked with and it was my first time working with them. It was important for me to show what we really do. The realness, running a business and a lot of people underestimate entrepreneurship which is interesting for women and especially women of color. There are a lot of women entrepreneurs and a lot of times in shows they may think that people want to see the drama, but they also want to know about running a business. It was important for me to share a lot of the things that were going on in the business, things that I did on set and that’s why people liked it – it was the real deal.
There was a little drama here and there and I would have people call me and say that they were going through the same thing at their salon. People can relate because everyone knows this is what salons bring and that’s why I was nervous because I knew that we were about to look real crazy on there. I’ll be honest with you, I’m not ashamed of any of it. I think it was a great opportunity and I know a lot of people have a lot of bad things to say about reality TV, but I will be honest with you. I don’t put anything out there that I don’t want out there! If I don’t want it out there, I don’t do it. What TV does is bring out who you are. It really brings it out whether you want it to or not. I will put that out there that if you want to do reality TV, then be careful because who you are will come out. A couple of times I got heated, but that’s real though. You can’t blame anybody who is focused on their business or their brand. I’m not afraid to let people know that I am territorial when it comes to taking care of my clients and I don’t want people taking advantage of me. I’m a business woman and I enjoyed it. I hope to get another chance as we’re looking at other opportunities which will be a little different. I don’t know if we’ll do L.A. Hair again because the times have changed and that’s been done – so I don’t know if we will do that again.
AM: You have created iconic looks and just recently with Beyoncé’s Black is King video with the 30ft braids. How do you come up with your concepts and what is that process like?
KK: This particular process was interesting. When we work together, we create boards and on this one, we started with Africa early on when she was doing Lemonade. I felt that natural hair was wear we wanted to go, her weave was more natural textures. We looked at the beauty of Africa and I was looking at women. I keep referring to Lemonade and going back there because that whole concept was about women early on before we had relaxers and that kind of stuff. We started with a lot of different African inspirations for hair. When she did Black is King, it was more about Africa and with The Lion King – what it would be like and discovering the beauty of Blackness. That’s what was amazing about that project. There were a couple of things that I had worked on for some of her videos. She has a creative director team and we were talking about a 30ft braid that needed to be long so that it could wrap around the body. Of course, that didn’t happen, but the wig was made and I have an amazing team of braiders that have worked with me on many projects. I dream up something and we get together and it’s like a lab. We test it out, do a couple of samples to see how it works and then it becomes something that we execute. When Beyoncé dreams something and says she wants this or that, we just create it – that’s what we do. That’s why I like working with her. It’s a lot of fun, it’s creative and I like to be challenged. Those challenges can be something crazy like a 30ft braid, Ivy Park beads in my braid – but you get with the team and we make it and we made history.
When I worked with Nicki Minaj, she had been wearing long hair and I wanted to do pink braids because she likes pink. I got together with the team and I said, “hey let’s do pink braids to the floor.” We broke the internet. I have been blessed to have great opportunities that are allowed by artists who create. I’m just an out there person when it comes to this and I like it!
AM: In addition to your great talent and custom work, you also have a line of products and hair as well. How important was it to you to bring this to market to round out your empire?
KK: This is the thing. With the celebrities that I work with, a lot of people want the same celebrity look and they want to know what you use and how to use it for that same look. A lot of the items were created to fit the needs of my clients. A lot of my clients are the inspiration behind these types of products. I started creating them to fit the mood of my customers.
In about a week or so, I am launching a line for Sally Beauty for natural hair. I’m excited about it, it’s an amazing line. I did it because on L.A. Hair people would message me on social and they would ask me what they could do to put on their natural hair. I have natural hair and creating great products, it’s so hard to find the right curl mixture. So we create those products because we need these items that work well in our hair. Sometimes they’re too greasy or they’re good with the hydration but they don’t quite get the style right. You have a lot of people that create lines, but they’re not hair stylists that have been doing hair for so many years. They don’t understand how hair works and what kinds of products are best suited for the hair. It’s another part of the creative process and it’s something that I like to be able to do.
AM: What are the other projects that you have on the horizon that we should know about as you’re always doing something.
KK: I’ve been doing a lot of consultations with clients online which has been a lot of fun actually! I can help them through this whole time to get their hair together for color, extensions and wigs. I’m creating a line of wigs which I am launching for HSN and I just told you about the products launching at Sally Beauty. A lot of people don’t know that we also do hair tools and there can be movie and TV shows that I’m working on coming up. I created a digital TV show on my own. You’ll be hearing about it soon. It’s not ready just yet we’re shooting it now but keep an eye out. It’s really great because it’s fun. You know Kim Kimble is always doing something even in the middle of a pandemic child!
AM: Honestly, if you’re able to do so. The pandemic has been a great time to launch, refine, pivot and deploy. People are a little more accessible at the moment.
KK: Exactly.
AM: We always like asking our changemakers as you are definitely one and you’re a trailblazer and being Ms Transformer, who are 3 people that inspire you to be where you are in your career?
KK: That’s easy. Madame CJ Walker, Jas On and my mom. Those are the people that inspire me.
PHOTOS COURTESY | Kim Kimble
Hear Celebrity Hair Stylist Kim Kimble on our show, #TRIBEGOALS - which is a part of Athleisure Studio, our multi-media podcast network! Make sure to subscribe to find out when the episode drops. You can hear it on Spotify, Apple Podcasts, Google Podcasts and wherever you enjoy listening to your favorite podcast.
Read the Aug Issue of Athleisure Mag #56 and see The Transformation with Kim Kimble in mag.
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Huda Beauty is a coveted beauty brand that includes an array of must haves from makeup, skincare, fragrances and tools. Co-Founded by Iraqi American sisters Huda Kattan, Alya Kattan and Mona Kattan, they created an ever growing billion dollar beauty empire that is one of the fastest growing brands. With an assortment of over 213 products that are sold at Sephora, Harrods in London and on its own site, we caught up with Mona Kattan, Co-Founder and President of Huda Beauty and their fragrance brand KAYALI, from her home in Dubai, the brand's headquarters to talk about her role in the company, new launches, how she is navigating COVID-19 and how KAYALI's fragrances transport you to your favorite destinations.
ATHLEISURE MAG: Tell us about the brand Huda Beauty. How did it come about and how did you and your two sisters come together to be a part of the company?
MONA KATTAN: Huda Beauty began in 2013. Huda was beauty blogging and working as a makeup artist and I had launched a network of salons in Dubai. She started playing around with creating her own false eyelashes and they were unlike anything on the market. My sister, Alya and I encouraged her to start selling them and everything started to take off from there. To this day we continue to focus on innovation and unique products for our Huda Beauty community!
AM: What is your role at the company and how would you describe your day to day activity?
MK: As Global President I lay the groundwork for our future. We have grown very fast so have had to think long and hard about how to regionalize, where to open new offices, communications and marketing and hiring. As of recent, Covid has also changed many aspects of consumer behavior and it’s my role to help navigate and adapt as needed. We are fortunate that we are small enough that we can pivot easier than most.
I am also the founder and face of our fragrance brand, KAYALI. I’ve learned how hard being the face of a line is - you wear so many hats. From setting the vision, discussing formulas, shooting campaigns, working on expansion and development! It’s exciting and a lot of work. I absolutely love fragrance though so this is a role I’ve passionately embraced over the last few years.
AM: What are the roles of your sisters at the company?
MK: Huda is of course Founder, CEO and Face of the Huda Beauty brand! She primarily focuses on product development and content while keeping the company running from a financial perspective. Alya is officially our Chief Instagram Officer but oversees all social channels including YouTube, Facebook and Tik Tok! If you are a fan of Huda Beauty, you know this is a huge job because we are very active on social and it’s core to our business. This is just the tip of the iceberg for them though, because as a small company no job is ever too small for one of us to tackle!
AM: Huda Beauty is available at Sephora. What was it like when you first heard that it would be carried in this store?
MK: We were beyond ecstatic! We walked into our meeting with Sephora with one set of false eyelashes - that’s it. They took a leap of faith with us and we were determined not to fail - which was enough to drive us harder than we had ever worked before.
AM: We like that Huda Beauty is inclusive in its assortment as it pertains to its range of foundations and concealers. How important is that to you as a brand and what is the developing process like when it comes to making sure that you are shade accessible?
MK: Inclusion is core to our brand. Having grown up in the southern part of the US, I looked different than those around me but this difference taught me the importance of having role models you can relate to. We want everyone to be able to relate to us and to feel welcomed within our brand family, so having few shades just wasn’t an option. Having a wide variety of shades means it takes us longer to finalize each product, but we wouldn’t have it any other way.
AM: As we are all at home during COVID-19, how important is it to still incorporate your beauty routine whether it’s using skincare, applying makeup or utilizing fragrances in order to keep sanity in a time where so many things are unknown?
MK: Continuing with some sort of beauty routine gives me a sense of sanity and brings normalcy to my day! It also makes me feel put together even if I’m not leaving my house. Skincare is important all the time, but during this time it has also been a nice distraction and indulgence. Fragrance is one thing I simply can’t live without no matter what; it has such a way with impacting my mood and during quarantine it’s been really impactful!
AM: How are you passing your days personally as well as running a business that is still working on new assortments and staying in touch with your customers and fans?
MK: Right before COVID, I launched my YouTube page so I have spent a lot of time creating new content from the comfort of my home! YouTube has also been a great way to connect with people all over the world during a difficult time. I also enjoy reading - I love a good motivational or self help book - also perfect for staying positive now!
AM: Fragrances are the perfect way to showcase a feeling as well as to transport you. Can you walk us through these fragrances and how you can feel like you’re doing a bit of wanderlust to your favorite destination – even though we’re all in our own bubbles at the moment?
MK: I love how fragrance can take you back to a specific memory and uplift your mood. This summer, as travel is looking different than it did in summer's past it has been fun to play around with fragrance and memory! For example, want to travel to Bora Bora after your bath? Spritz some KAYALI Vanilla or Soleil Blanc from Tom Ford which have hints of vanilla, coconut, orchid and jasmine notes that can take you there! Or want to relive or imagine you’re waking up in Provence - layer a fragrance with lavender, rose de mai, basil, rosemary or sage such as the KAYALI Elixir | 11 or Rose 31 - Le Labo! It may seem a bit silly, but I truly enjoy experimenting with scent.
AM: What are your favorite fragrances?
MK: My all time favorite fragrance is KAYALI Deja Vu | White Flower 57! Creating this juice has been a labor of love and passion. It took me 56 different attempts in the lab to get it right and the comfort and happiness I find when I spritz myself with the perfume is hard to beat!
I also love Baccarat Rouge 540 by Maison Francis Kurkdjan! He is a genius when it comes to perfume and I absolutely love him. Baccarat Rouge 540 is one of the most beautiful perfumes; it’s filled with notes of Jasmine blossoms and musks; it’s amazing!
AM: What are your go to 3 must have products from Huda Beauty?
MK: WISHFUL Yo Glow Enzyme Scrub - This has been life changing for me. The pineapple and papaya enzymes mixed with the AHAs and BHAs gives me super bright and glowing, even-toned skin!
HUDA BEAUTY Legit Lashes Double-Ended Mascara - I am lucky to have nice lashes, but this mascara really amplifies them. I love that the wand is double sided.
HUDA BEAUTY Silk Balm Hydrating Lip Balm - This is our newest liquid lip balm that feels like a balm but looks like a gloss! It’s packed full of hyaluronic spheres for an ultra-hydrating treatment that works into your lips throughout the day. It comes in 1 universal shade that is absolutely stunning on everyone.
AM: We know that you’re in Dubai, when things are open again – can you tell us where we can find you dining, shopping and working out?
MK: My favorite restaurant is definitely Il Borro at the Jumeirah Al Naseem hotel! They have incredible food and the service is always amazing. I workout at home actually, so, nothing will really change there. If I go shopping, it’s normally to Dubai Mall. They have absolutely everything I need!
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PHOTOS COURTESY | Mona Kattan
Read the July Issue #55 of Athleisure Mag and see The Business of Beauty Mona Kattan in mag.